“The best way to control your customer experience is to intentionally create it .” - Elle Robertson

IMPROVING SALES LEAD GENERATION IN THE RETIREMENT LIVING SECTOR

As a retirement village sales manager or developer, you're always looking for ways to work with your marketing team to improve your marketing efforts and generate more sales leads . But have you ever considered using a sales funnel to help guide your prospects through the buying process? In this blog, we'll explain what a sales funnel is, why using one can produce a better quality sales pipeline and where most developers appear to be going wrong in their marketing efforts.

What is a Sales Funnel?

A sales funnel is a visual representation of the different stages that a prospect goes through before making a purchase. These stages typically include awareness, interest, decision, and action. The goal of a sales funnel is to guide your prospects through each stage, building trust and rapport along the way, until they're ready to make a purchase.

Why Use a Sales Funnel?

Using a sales funnel can produce a better quality sales pipeline for retirement village developers in several ways. Firstly, it helps you to identify which prospects are most likely to convert into customers, allowing you to focus your marketing and sales efforts on those leads. This, in turn, improves your return on ad spend, as you're not wasting sales resources on leads that aren't likely to convert.

Secondly, a sales funnel allows you to build trust and rapport with your prospects over time. By providing valuable information and resources at each stage of the funnel, you're showing your prospects that you understand their needs and are committed to helping them find the right retirement village. This helps to establish your brand as a trusted authority in your field and sets you apart from competitors who may not be using a sales funnel.

Where Most Developers Go Wrong

Unfortunately, many retirement village developers make the mistake of spending thousands of advertising dollars on digital marketing including Facebook ads, only to send leads to their website with no interaction with their prospect to warm up the lead. This is a mistake because it doesn't take into account the different stages of the sales funnel and the different stage of interest of the prospect.

Sending a prospect straight to your website may generate some interest, but it doesn't provide any opportunity to build a relationship or guide the prospect through the other stages of the funnel and form a relationship, gather their data and connect with them emotionally.

Do sales funnels work? Are sales funnels effective? Do I need a sales funnel? The answer is yes if structured to engage with your prospects emotionally and gently move them through the stages to warm them up and educate them on your development. This is critical and to do this you need to use various tactics at each stage of the automated funnel.

Stages that will change your sales conversion rate

During the awareness stage, you can create content such as blog posts, social media posts, and videos that address the needs and concerns of your target audience. This content can help you establish yourself as a trusted authority in your field and capture the attention of potential customers.

During the interest stage, you can offer free resources such as downsizing guides, property brochures and even webinars that provide more in-depth information about your retirement village. This can help to build the prospect's interest and encourage them to engage further with your brand.

During the decision stage, you can provide personalised offers and promotions that address the specific needs and concerns of the prospect. This can help to build trust and persuade the prospect to make a purchase.

Finally, during the action stage, you can make it easy for the prospect to take action to purchase by providing clear calls-to-action and a streamlined appointment process direct with your sales team.

Do I need a Sales Funnel?

In conclusion, using an automated sales funnel can help retirement village developers generate better quality sales leads and improve their return on ad spend (ROAS). By understanding the different stages of the funnel and tailoring their marketing efforts to each stage, developers can build relationships with potential customers and guide them through an automated customer journey that leads them to the purchasing process.

If ever there was an industry that needed to nurture leads and build trusting relationships and had time in the sales process to take prospects through a sales pipeline, it's retirement village sales and development sector. So why is this industry getting it so wrong?

Call Laine Way Media and we can demonstrate how our Appointment TAP using our emotional clarity method can change the way you approach your project sales and marketing plus save you time, save you money and most importantly increase your project sales.